A personal mission to make a difference
The problem is simple: traditional artisans, especially in rural India, are often exploited by multiple middlemen. The artworks they put their heart and soul into are sold for a fraction of their value, and the artisans see very little of that profit. Naresh's goal with iAnanas is to cut out these middlemen and give the artisans direct access so they can earn what they really deserve. For customers, that means genuine, handmade products full of character, made by people whose stories are as valuable as the items themselves.
To make this vision a reality, iAnanas follows a unique business approach. We import in bulk and bring full containers of handmade goods from India to Europe, reducing logistics costs and making the whole process as sustainable and efficient as possible. We sell directly through the online channel. This not only minimizes costs but also allows us to offer fair prices to both the customer and the artisan while maintaining the high quality of craftsmanship.
More than just a product: There is a story behind every piece
At iAnanas, we believe that every product has a story. When you choose to purchase a handmade item from us, you aren't just buying an item - you are buying a piece of someone's craft, heritage and livelihood.
Imagine sitting at a dining table knowing that the wood was carefully carved by an artisan whose family has mastered the craft for generations. Imagine wrapping yourself in a handwoven blanket knowing that the weaver spent weeks working on that pattern, making sure each thread was placed with intention and skill.
Unlike mass-produced products where you don't know who made them or how they were made, each iAnanas piece tells the story of the artisan behind them. We want you to feel connected to the product's origins, its maker and the tradition it represents. Each product is an embodiment of ancient craftsmanship, created with passion and pride.
