About iAnanas
The Story Behind iAnanas: Authentic Craftsmanship Meets Fair Values
Do you know who made your clothes? Or the story behind your dining table? In today’s world, most of us don’t. We live in an era of mass production, where the things we use every day are often made in distant factories by people we will never meet, using processes we will never understand. At iAnanas, we believe it’s time to change that.
iAnanas was founded by Naresh Purohit, who has been living in Germany since 2011. However, his heart has always remained connected to the artisans of his hometown, Jodhpur, India—a city renowned for its rich tradition of handcrafted wooden items. Growing up surrounded by the art of woodworking, Naresh witnessed firsthand the beauty and skill that went into each piece. But he also noticed something concerning: these master artisans, the true artists behind the products, were often underpaid, overworked, and lacked access to basic benefits like healthcare or education for their children.
This gap—between the value of craftsmanship and the reality of the artisans' lives—inspired Naresh to establish iAnanas. His mission is to change the way we think about the things we buy by connecting customers with the real people and real stories behind each handcrafted piece.
A Personal Mission to Make a Difference
The problem is simple: traditional artisans, especially in rural India, are often exploited by layers of middlemen. The artworks they pour their heart and soul into are sold for a fraction of their true value, and the artisans receive only a small portion of the profits. Our goal with iAnanas is to eliminate these middlemen and create direct access to the artisans so they can earn what they truly deserve. For customers, this means authentic, handcrafted products filled with character, made by people whose stories are just as valuable as the items themselves.
To bring this vision to life, iAnanas follows a unique business approach. We import in bulk, bringing entire containers of handcrafted goods from India to Europe. This reduces logistics costs and ensures that the entire process is sustainable and efficient. Not only does this minimize costs, but it also allows us to offer fair prices to both customers and artisans while maintaining the high quality of craftsmanship.
More Than Just a Product: A Story Behind Every Piece
At iAnanas, we believe that every product has a story. When you choose a handcrafted product from us, you’re not just buying an object—you’re buying a piece of craftsmanship, heritage, and livelihood.
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